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How (and WHY!) to Bring YOUR BRAND to Web3
A how to for businesses and brands looking to get into the metaverse.
Today’s internet is not the same as it was even a year ago. In response to growing concerns over data privacy and the centralized nature of existing web infrastructure, the crypto community has been working hard on new solutions that will bring users back into control. This movement towards decentralization is known as Web3 — short for third-generation internet.
In this article, we will give you an overview of what we mean by Web3 and explain why it matters. If you’re interested in being part of the Web3 movement, Meta-Builders is a one-stop Web3 development shop that can help you get involved. In fact, it’s never been easier to get started. You can learn about blockchain and decentralized applications, contribute to open source projects, or start your own business. The choice is up to you.
What is Decentralization?
Have you ever wondered why browsing the web feels a bit like looking through a spyglass? After all, it’s just text and images! We should be able to navigate it more easily.
The answer lies in how we access the internet today: from centralized servers. These data centers are owned by big companies who manage our information and track our online activity before selling it to advertisers for profit (and their own gain). Instead of companies providing content to users, they also began to provide platforms to share user-generated content and engage in user-to-user interactions.
A good example is the social media platform Facebook. You can choose to create a piece of content or upload a video and allow thousands of people to see it, interact with it and comment on it. However, in Web3, we now have a base layer for money to use on the open internet - so as opposed to the Web2 Facebook business model, we see social interactions popping up everywhere as Facebook struggles to justify high fees and pull in sufficient development talent to compete in an increasingly fast-paced Web3 world. And let’s face it - Facebook’s ethics around their algorithm have been an elephant in the room for far too long at this point. As such, user privacy has become a hot topic as of late as more people begin to understand just how much these companies know about them (not to mention what they choose to do with that information).
This privacy-first corporate model is known as Web2, and the primary distinction between Web2 and Web3 is that Web3 doesn’t have hidden algorithms designed to manipulate users, because it doesn’t need them - online transactions involving money are getting faster and easier by the day.
Web3 is the third generation of the Internet. It is a step forward from the existing Web2 version which primarily is concerned with linking data in a centralized manner, with technology made and managed by just a few community members. This distinction is important because decentralized planning, by its very nature, prohibits any one party from controlling or monitoring the network as a whole, thereby shifting trust away from a single point of failure towards a system of accountability among peers.
The goal is to give users back control over their data and put them in charge of their online experience. Web3 isn’t just about allowing users to have access over their data, blocking ads and protecting privacy, either. Web3’s purpose is to bring the full potential of the internet to life. All we needed was a base money layer, and now that we have a robust one in Bitcoin and Ethereum and others, we’re free to begin building the applications we actually want to use.
What Does a Web3 Future Look Like?
We are already seeing glimpses of a decentralized internet in action. Applications like TikTok, where users can earn money by posting content, signify a departure from the traditional ad revenue model. Additionally, distributed technologies, like blockchain, have enabled the creation of decentralized networks. Web3 makes use of blockchain-based technologies to enable seamless and easy and cost-effective payments between users.
On these networks, there are no central servers where data is stored under lock and key by a corporation. Instead, the structure is peer-to-peer, where users interact directly with one another using protocols which have rules that make it easier to predict what’s going to happen next. In the future, we can expect tomorrow to see a decentralized internet where users control their own data and earn tokens by helping to process and store information on the blockchain. This takes the form of posting to social media, on the one hand, and it takes the form of an evolution in business on the other. Consumers have more power in Web3 than they did in Web2, and public ledgers are powerful transparency tools.
How can we help YOU get there?
The first step towards a Web3 future is to develop decentralized applications (dApps) that run on the blockchain. That’s where Meta-Builders come in. With experience on all of the latest blockchain technologies, the Meta-Builders development team makes it easy for your brand to launch a product in Web3 and begin to learn the space. The Meta-Builders marketing team makes sure everyone is aware of your project, and from there the rest is up to you!
If you’re interested in working with the Meta-Builders community to create a robust Web3 presence for your brand or if you’re just starting to spitball ideas for your own project and want to book a consultation to talk shop, go to